The Importance of Lead Generation

Generating leads — high in both quantity and quality — is a marketer's most important objective. A successful lead generation engine keeps the funnel full of sales prospects while you sleep.

The best lead generation campaigns contain most, if not all, of these components: offer, call-to-action, landing page, and form.

When an offer is exclusive, scarce, or in high demand, it becomes more desirable. Whether the offers are whitepapers, free trials, memberships, sales promotions, or downloads, an irresistible offer can overcome a lead’s typical friction, doubt, or concern.

The higher the perception of value, the more irresistible the offer. So how do you create irresistible offers? W+W has published a free ebook that give tips and techniques for effective lead generation campaigns.


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